Ansoff Matrix
The Ansoff matrix is a traditional corporate marketing strategy tool. It gets a company thinking about all the possibilities out there for developing business. The matrix explores 4 possibilities based on the company’s product offers and markets.
How can you grow whilst continuing with current products or designing new ones?
How can you grow whilst sticking to existing markets or looking for new ones?
Each participant will speak about these different possibilities with a view to generating a list of areas of growth to reinforce the company’s strategy.
Suggestions and variations
Ideally, you’d run through an icebreaker activity to get people talking.
If you want the group to offer more innovative suggestions, opt for the Innovation Matrix instead. If the digital disruption of your business seems inevitable, you can also try the 3 Horizons.
These templates may interest you
Back to the Future
Valider les acquis
It involves creating a roadmap starting from the end date and going back in time to identify the di…
Business Model Canvas
Valider les acquis
Participants will seek to build a business model, generally starting from an idea: the value propos…
Innovation Matrix
Valider les acquis
The Innovation matrix is a fairly new corporate marketing strategy tool. It helps a company dig up …
About the author
Beekast
5 to 30 min
2 to 30
Intermediate
Exploration
Come up with a new marketing strategy for company growth.
A marketing strategy classic, this is a great activity for SMEs wanting to revive a dynamic of growth.
Beekast