Lean Canvas
Participants will seek to build a new marketing offer. To do so, they'll ask themselves the Lean Canvas' key questions, starting with the targeted client and the latter’s problem. Next comes finding solutions and confirming their competitive edge. The value proposition can then be defined to finally determine the associated cost structure as well as the revenue generated.
Suggestions and variations
Before delving into the Lean Canvas, you may want to run a SWOT analysis, which will enable all the participants to properly share in the strategic context before coming up with a new offer.
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About the author
Beekast
Board /
Canvas
30 to 60 min
2 to 30
Intermediate
Exploration
Build a new marketing offer.
The Canvas is highly geared towards marketing, and it’s very much in fashion in the world of digital start-ups, asking the key questions for creating new offers by spotting needs that are as of yet unfulfilled.
Beekast